Communication and Information Studies: Language and media

Interplay of media, communication processes and language

One of the key competences of communication professionals these days is to understand and successfully employ the relation between media use and communication processes. Our programme will offer you insight into the factors that, in professional contexts, influence the interplay of media, communication processes and language in a globalized world. In our courses, you will study new phenomena in media use and international communication and develop a thorough theoretical understanding of communication.

Old and new media in a globalized world

These days, social media are no longer only used for their original purpose, personal communication, but also employed by businesses for professional purposes. Organizations use Twitter for webcare, Skype or Facetime for meetings and Whatsapp for conversations. Facebook is also used for creating business communities.  In the BA CIS specialization Language and media you will learn how and why organizations apply new (and old) media in business-to-business and business-to-consumer interaction.

You will also discover how applications of new media influence, shape or even define the content and linguistic or visual characteristics of the messages that are exchanged. Tweets, for instance, have a limit of 140 characters, which affects the language that is used. Likewise, a face-to-face conversation differs from a WhatsApp conversation, as a result of the medium used. But it also works the other way around: characteristics of texts , images or conversations may themselves also affect the choice for a particular medium. Our programme will provide you with the skills necessary to analyse various aspects of media design and to investigate effectiveness of specific choices.

Both new and old media are used in an increasingly globalized world, and communication takes place more and more in an international context. Such international communication does not only involve different languages, but also different cultures, even between English-speaking countries. Moreover, all around the world different varieties of English are emerging, each with their own characteristics. In business settings, international colleagues interact using a so-called lingua franca, typically English. This is why several courses in our programme will focus on the role of English as a lingua franca in international communication. And as people communicate increasingly across nationalities, we will make sure to offer you courses that will give you insight into the opportunities and challenges of intercultural communication.

Study Language and Media in Amsterdam

Our programme is taught by a dynamic staff who teach courses on communication science, applied linguistics, media analysis, interaction and intercultural communication. You will work in relatively small seminar groups, where you will be motivated to engage in critical discussions, and where you have the opportunity to follow your individual interests.

If you are interested in doing an BA in Communication and Information Studies abroad, VU Amsterdam is an excellent choice! VU Amsterdam is known as a high-quality university with a social heart. You will benefit from the personal atmosphere and easy access to all facilities due to our campus setting, and still have the vibrant city of Amsterdam close at hand.

Thinking of studying Language and Media? Come to a taster day!


Are you interested in language and media? Do you want to know more about communication in a global world? In that case we would be happy to meet you during one of our taster days at the VU-campus

You will be able to advise companies on their communication strategies, and evaluate products delivered by advertising agencies. Other career opportunities include jobs such as web editor, webcare manager and sentiment analist, and new tasks created by new and social media. In more traditional fields there is a need for business writers, editors, market researchers and copywriters. 

Many bachelor students choose to pursue a Communication and Information Master, which is also offered by VU Amsterdam.

To be admitted with a non-Dutch diploma, you must hold an equivalent to a Dutch pre-university school diploma (VWO) for example a Zeugnis der Allgemeinen Hochschulreife or IB Diploma. Depending on your background, you may also need to supply proof of your English language proficiency.
Even if you possess a diploma that is equivalent to the Dutch VWO, you may still have to meet specific entry requirements before you will be admitted to a Bachelor’s degree programme. In October, a general guide with specific accepted diplomas will appear on our website.

Note that the initial application procedure is fully online and that scans of your relevant documents are required.

English language requirements
VU Amsterdam requires all international applicants to take an English language proficiency test and to submit their scores before 31 August.  Applicants who have completed their education in Canada, the USA, the UK, New Zealand or Australia are exempt from this requirement, as are those who have obtained an International Baccalaureate or European Baccalaureate diploma (English-taught programs only).
We accept the following tests and minimum scores:

  • IELTS: 6.5
  • TOEFL paper-based test: 580
  • TOEFL internet-based test: 92
  • Cambridge Advanced English (CAE): A, B or C
  • Cambridge Certificate of Proficiency in English (CPE): A, B, C

Students living in the Netherlands can also register for a TOEFL-ITP exam offered by the VU Taalloket. The test costs €80 and is only valid for admission to VU Amsterdam.


You start the application procedure through the Studielink.nl national application system. You will then receive an e-mail inviting you to complete your application in the VU student portal, where you will also be asked to submit all documentation needed for the admission procedure. You do not have to complete your application in one session; you can save it and come back to it as often as you want before completing and submitting it.

Required application documents:

  • CV
  • Copy of valid passport or ID (ID for EEA students only)
  • Copy of your diploma (if obtained, can also be provided after conditional admission)
  •  Copy of your latest transcript of records (if you have not graduated yet, please send us an official transcript listing the marks you have received to date). For A-level and IB applicants: include predicted Grade transcript if available.
  • Proof of sufficient English language test results (can also be provided after conditional admission)

A (to be obtained) secondary school diploma equivalent to the Dutch pre-university VWO is a primary admission criteria.

The VU Matching Programme enables you to check whether you have chosen the right degree programme. The matching programme consists of two steps: a digital questionnaire on VUnet, which is part of the application process, and a online matching activity. By taking part in the matching activity, you can check whether the programme is really the right one for you. For more information, please see the VU Matching Programme website.


Questions? Get in touch with us:

Please contact Eva Meijerink
T: +31 20 59 86331
E: bachelors.hum@vu.nl

Bachelor information day
At the Bachelor information days there will be information rounds with practical information. Afterwards you can visit the information market to ask your questions to current students and an academic advisor. 

this is what you will be doing

The BA-programme Language and Media offers you a unique opportunity to combine the study of language and communication processes with new and exciting developments in media use, against a backbone of generally accepted theories and methodologies.


In the first year you are introduced to linguistics, communication science and discourse analysis. You learn how communication processes interact with media, and explore how media are used in organizational contexts. Of course, we train your general academic skills, such as research methodologies and academic writing.


After the first year, you have a solid base from which to explore various aspects of language use in (social) media . We also offer theoretical courses on intercultural communication and global English. You will then apply these theoretical insights in more practice-oriented courses on multilingual communication and language management.

In the first semester, you will take elective courses or gain valuable experience by working as an intern. In the second semester, you will complete your specialization and conduct your own research project, which you will report on in your BA thesis.


In the first year you are introduced to linguistics, communication science and discourse analysis. You learn how communication processes interact with media, and explore how media are used in organizational contexts. Of course, we train your general academic skills, such as research methodologies and academic writing.


After the first year, you have a solid base from which to explore various aspects of language use in (social) media . We also offer theoretical courses on intercultural communication and global English. You will then apply these theoretical insights in more practice-oriented courses on multilingual communication and language management.

In the first semester, you will take elective courses or gain valuable experience by working as an intern. In the second semester, you will complete your specialization and conduct your own research project, which you will report on in your BA thesis.

Overview Communication and Information Studies: Language and media

LANGUAGE OF INSTRUCTION

English

DURATION

3 years (fulltime)

APPLICATION DEADLINE

1 April (non-EEA students requiring visa and/or housing) / 1 May (all others)

START DATE

1 september 2018

STUDY TYPE

Full-time

BINDING STUDY ADVICE

You need to obtain 42 ECTS plus academic skills

FIELD OF INTEREST

Language and Communication